Let's be real, whether it be scrolling through TikTok, Instagram or Facebook every day and coming across a meme that perfectly encompasses how you feel at the current moment on a Libra (or whatever your Zodiac), it is more then oddly satisfying. Astrology, once relegated to murmuring in dark rooms, is everywhere, from dating app swipes to wardrobe choices. It has officially gone mainstream, darling.
Astromancy is having a major moment whether you’re a die-hard astro believer or simply scrolling past the posts. According to WGSN, more than 60% of Gen Z – millennials think their star sign is spot on when it comes to their personalities. Many are also using ai and astrology as a compass for making life decisions, from choosing dates and jobs to making large financial decisions, like purchasing a home or investing.
Consider this: how many times have you heard someone explain a decision away with, “Well, I’m a Sagittarius”? These cosmic signposts now steer significant life decisions — from locating “the one” (or a Friday-night date) to career choices, even investment strategies. Forget about a financial advisor, just get yourself some mercury retrograde horoscope.
Social Media Kicked Astrology in the Ass and Woke It Up
Social media has turned astrology into a fascinating cosmic game (dare we say, cool). No more fat textbooks; just get astro-knowledges with snarky memes, viral TikToks. Short video lean into zodiac stereotypes, resonate with a young generation battling dating dilemmas, work-life imbalance and, um, general humanity.
Hashtag like #astrology blow up on Instagram, and captions to photos like “Oh, Mercury retrograde” has become the standard excuse for everything. Even celebrities like Madonna (a proud Leo) & optimistic Sagittarius Taylor Swift said that morning horoscope becoming as much a staple as red carpets.
From old-school calculators like “Cafe Astrology” to ai-powered tools like “Pythia Charts”, they provided us with personalized daily horoscopes and chart readings right to our phones. Launched in 2024, “Pythia Charts” speaks to our post-pandemic craving for self-discovery: “We knew that Astrosophy, though based on complex calculations, is ultimately a story about us”
And c’mon, with the collective mind f*ck we’ve all experienced, who doesn’t want answers about love, relationships and the damn work-life balance? After all, with a simple click, you can take a daily dose of wellness survival kit, tailored just for you.
